For more than 17 years I’ve helped brands thrive in the digital marketplace while telling the stories—through data, words, and images—that bring transformation to life.

As Vice President of Operations at GOJA and President of GOJA Bolivia, I oversee merchandising, customer operations, and global supply-chain teams across US, Bolivia and China. Our 100-person organization develops the technology that powers Amazon sales for international names such as Sigma and Tamron, along with GOJA’s own #1-ranked brands: Luna Bean, MagicFiber, UpNature, and Alpha Grillers, among others.

I’m equally driven by innovation outside the boardroom. In 2017 I created Riskless, an advanced analytics engine that flags inventory and pricing risks in real time; the product was showcased at Collision, the North American tech summit billed as “America’s fastest-growing technology conference,” where 40,000+ founders, investors, and media convene each year. Recognition has followed: three consecutive appearances on Merco’s list of Bolivia’s Top 100 Business Leaders ( 2021 – 2022 – 2023) and an eBay Global Seller Award for the “Most Followed Collection.”(2014)

My curiosity spills into creative work. I founded Bolivian Upload, a blog-turned-digital-media platform supporting Bolivian entrepreneurship, and I exhibit photographic series that explore urban identity. In 2025 I released my debut novel, EVA: A Novel of Endings and Beginnings, a dystopian thriller that asks how artificial intelligence might upend—and remake—our world.

Whether I’m optimizing an Amazon listing, capturing a Bolivian street scene, or speaking onstage about AI-driven commerce, the goal is constant: translate insight into opportunity.

I live in Miami with my family, lead with resilience and collaboration, and believe the best idea is still waiting to be written, photographed, or launched.

Thank you for passing by,

A la vida dale lo que pidas.

Luis